From Profit to Community
Unfortunately, the Government is the exact institution that has pulled back the support that so many charitable organizations have depended upon to survive. The fact is that charities often spend so much time focused on the support of their end mission that they completely forget how to survive as a business. Solution: Corporate America must step in and pay its dues to the community that supports their business.
The Corporate Community Model shows how all parties associated with a organization can create social wealth as well as financial wealth. By integrating these diverse resources into a synergistic whole can create a productive and legitimate role for the organization.
The two forces for this topic are social and capital.
Social responsibility is taken seriously within an organization. This ensures the publics acceptance.
Capital building is now becoming the responsibility of all associated with the organization.
Halal, W. E. (2008). Technology's Promise. New York: Palgrave MacMillan.